JBL, 2025

Inspired by the dynamic personality and interests of influencer and professional gamer Clix, our team focused on creating a photoshoot concept that effectively showcased JBL's new headphones and portable speakers. Collaborating with my teammate Erin Aley, we embarked on developing an initial concept that integrated AI tools with sketches and extensive research. Our goal was to infuse the excitement and energy characteristic of Fortnite into the photography. This approach aimed to resonate not only with Clix's fanbase but also with a wider audience that appreciates innovation and high-quality audio products. By capturing the essence of Clix's brand and the lively spirit of gaming culture, we sought to highlight the superior sound experience offered by JBL, making the products appealing and relevant to both gamers and music enthusiasts alike.

Professional Work done while at TracyLocke
Art Directors: Ellen Brown and Erin Aley
Creative Director: Kevin Forister
Executive Creative Director: Sherri Krekler